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Hydration Hub – understanding water, every day

The average human body is around 60% water, yet most of us know little about what we drink each day.
Find answers on what's in your water, how filtration works and what it changes – clearly, and backed by evidence.

A smiling woman floating on her back in water, wearing a black bikini top and a light beige bikini bottom.

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Hydration Hub

Benefits of filtered water: what filtering actually changes
Filtration

Benefits of filtered water: what filtering actually changes

Mark Appel

Filtered water is tap water, refined at home: a cartridge reduces chlorine, limescale and certain impurities. The result shows up in three places – the taste in your glass, the scale in your kettle, and the life of your appliances.

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How do Water Filters work? Inside the cartridge, explained
Filtration

How do Water Filters work? Inside the cartridge, explained

Mark Appel

A Water Filter cartridge works with two media in sequence: activated carbon adsorbs chlorine and taste-affecting substances, and ion-exchange resin takes out part of the calcium behind limescale. Here is how each works – and, just as honestly, what a Water Filter can't do.

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A woman fills in a glass of water with a water jug in a kitchen. In the background stands a bowl with bright yellow lemons.
Filtration

How long do water filters last — and when to change yours

Mark Appel

Most jug water filter cartridges last about four weeks in everyday use. Here is why the working life is limited, how to change a cartridge properly, and what to do with the old one.

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How water filtration works – in 90 seconds

Ninety seconds on what happens inside a filter cartridge between tap and glass – the mechanism behind much of what you'll read in this hub.

Load video: Video animation of a MAXTRA PRO Limescale Expert Water Filter cartridge, which shows the single filter stages inside the cartridge.

FAQ

Understanding is one thing, choosing is another.

These topic guides take what you've read here and turn it into a decision that fits your water and your household.

Water Filter Guide

Answer three questions and get a water filter recommendation that fits your household and needs.

Filter Jugs, compared

Sizes, filter cartridges and daily use side by side – find what fits your household.

Jug, Tap or Bottle?

Three common ways to filter water at home – where each one fits, and where it doesn't.

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